You don’t need to go viral. You just need to show up.
Hi, I’m Sarah — content coach, Instagram strategist, and fashion video nerd. I help product brands (especially those who’d rather not dance on camera) stop being invisible online and build their founder brand. There is no growth on Instagram if you, as the founder, are invisible. You ready?
I wasn’t always “good” at this.
I taught myself how to show up on Instagram, from scratch. No media training, no big budget, just a phone and a willingness to figure it out. What I discovered along the way changed how I think about social media entirely: the brands that grow aren't the ones with the best product shots. They're the ones with a human behind them.
Now I help product brand founders do the same. Build a personal brand into their business Instagram so that people don't just see what they sell, they connect with who's selling it.
Now I help founders:
Stop hiding behind their product.
Show up in a way that feels natural, not cringe.
Build an Instagram that actually grows their business.
✨ A Few Fun Facts About Me
🧋 Coffee order: Espresso or flat white (no matcha here)
📱 Screen time weakness: Instagram Reels... for “research”
📸 Secret talent: Filming 3 outfit videos before breakfast
👖 Most-worn outfit: Jeans + a tee — always (or whenever Dubai weather allows it)
💃 Best content advice: Don’t overthink it. Just post it.
📚 Biggest time-suck: Reading — bookworm level: expert
🏀 Bonding time: The school runs and multiple sports sessions with my kids
🎥 Camera setup: My phone, a window, and a tripod
