You don’t need to go viral. You just need to show up.
Hi, I’m Sarah — content coach, Instagram strategist, and fashion video nerd. I help small fashion brands (especially those who’d rather not dance on camera) show up online in a way that feels easy, stylish, and true to them.
I wasn’t always “good” at this.
I taught myself how to create video content from scratch — as in, filming on my phone while Googling “how to edit a Reel.” I’ve worked with fashion clients who wanted big results, fast — and I figured out how to make content that actually connects without spending hours filming or fighting with the algorithm.
Now I help others do the same:
Make content feel manageable.
Build confidence on camera.
And grow a brand that reflects who you are — not just what you sell.
My style is:
Practical over perfect
Repeatable over random
Strategy-led but personality-packed
✨ A Few Fun Facts About Me
🧋 Coffee order: Espresso or soy capp (no matcha here)
📱 Screen time weakness: Instagram Reels... for “research”
📸 Secret talent: Filming 3 outfit videos before breakfast
👖 Most-worn outfit: Jeans + a tee — always (or whenever Dubai weather allows it)
💃 Best content advice: Don’t overthink it. Hit record.
📚 Biggest time-suck: Reading — bookworm level: expert
🏀 Bonding time: The school runs and multiple sports sessions with my kids
🎥 Camera setup: My phone, a window, and a tripod
