Why Your Personality Is Your Brand’s Best Marketing Tool

Written By Sarah Simmie

Hiiiiiiiii! ✌️

Welcome to my blog, I'm so happy you're here! 🤩 This is my very first blog post (gasp!), and I’m beyond excited to finally start sharing my ideas, strategies, and tips to help you grow your fashion brand on Instagram. We're diving straight into one of my all-time favorite topics for small businesses:

Why Your Personality Is Your Brand’s Best Marketing Tool

Yep, you heard me—YOU! That might sound a little overwhelming, but stay with me, once I explain why, it’ll all make sense.

There’s a ton of competition out there, more than ever. In today’s global market, social media means your audience is virtually limitless. But with that also comes a crowded space. So how do you stand out?

Big brands have built-in advantages: legacy, marketing budgets, influencer partnerships, and huge teams. You might be wondering how on earth your small brand can compete.

Here’s the secret: your superpower is YOU.

By harnessing your personality, you can build a brand that reflects your values, passions, and voice. When you show up authentically, you attract a loyal audience who wants to be part of your journey.

This is something big brands struggle to replicate. They don’t have the personal, human connection that small businesses do. And people connect with people. It’s that simple.

Think about your favourite small brands on Instagram. Why do you love them? How do they make you feel? Do you feel like you know the person behind the brand? If the answer is yes, chances are they’ve infused their personality into their content, and that’s what makes them unforgettable.

Now, you’re probably wondering: how can I do that?

That’s where I come in! 😜 I truly believe that your brand should reflect you, and when it does, you’ll naturally stand out. Below are my top 5 tips for weaving your personality into your Instagram presence, and trust me, we’ll keep diving into this topic in future blog posts, my email newsletter, and over on Instagram, so stay tuned!

🌟 My Top 5 Tips to Immerse Yourself in Your Brand and Stand Out on Instagram

1. Create a Consistent Content Style

Don’t reinvent the wheel every time. Focus on a few types of posts or Reels that feel fun and natural to you, and stick with them.

  • Stick to 2–3 types of posts or Reels and repeat them.

  • This helps you get really good at creating content and removes the guesswork.

  • Your audience knows what to expect, building trust and recognition.

  • Repetition reinforces your brand’s visual identity.

2. Show Your Face

I know, this one freaks people out. But it’s proven: showing the face behind the brand builds trust and stronger connections.

  • People connect with people.

  • If you're camera-shy, balance it by adding other personal elements into your content.

  • The more human your brand feels, the more followers will engage.

3. Your Personal Life Does Matter

Instagram Stories are your secret weapon. Yes, it’s a business account, but don’t be afraid to share a little about your life.

  • Use Instagram Stories to reveal glimpses of your life outside the business - such as weekend adventures, what inspires you.

  • Avoid oversharing - no need for breakfast updates 😆 - but show activities that align with your brand’s lifestyle.

  • This gives your audience a clearer picture of who you are and what your brand represents.

Your lifestyle does reflect your brand, and that’s valuable insight for your followers.

4. Show the Real Behind-the-Scenes

  • Keep your feed polished, but let Stories show the real, messy side of running a business.

  • Share the highs and lows - like the chaos of packing orders during a sale.

  • This kind of transparency builds authenticity and relatability and helps people connect with you in a way polished content never will.

It’s raw. It’s real. And it builds connection like nothing else.

5. Introduce Yourself – Again and Again

Do you have a Stories Highlight where people can learn about you - the founder?

  • Share how you started.

  • Talk about your journey, your passion for your products, and how you use them.

  • Make it easy for new followers to connect with you immediately.

Make this easy to find. It builds trust and helps turns casual visitors into loyal customers.

Final Thoughts

I hope you found this post helpful! If you have any questions, feel free to reach out—I love hearing from you.

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👉 Follow me on Instagram for more bite-sized advice and behind-the-scenes moments.

Sending love to all my fellow fashionpreneurs 💕

SJS x

Sarah Simmie