If You’d Rather Do Anything But Make a Reel Today… Read This
You don’t have to love Instagram to succeed on it.
Let’s be honest, not everyone wakes up buzzing with excitement to create Instagram content.
If that’s you? You’re not alone.
And the good news? You don’t have to love Instagram to build momentum on it.
You just need a system that works for you, and a mindset shift around what consistency really means.
Here’s how to do both:
1. Stop Thinking It Needs to Be Daily
Instagram experts love to shout “Show up every day!”
But if that makes you want to log off permanently, try this instead:
✅ Choose a number you can commit to every week.
Maybe it’s 3 posts, maybe it’s 2 Reels and a few stories.
Start there, and show up consistently at that pace.
What matters is not how often you post, but how reliably you do it.
Consistency = trust.
2. Build a Repeatable Weekly Content Rhythm
Posting gets easier when you’re not reinventing the wheel every week.
Set up a weekly rhythm you can follow, like:
Monday: Reel (product showcase or styling)
Wednesday: Carousel (educational or storytelling)
Friday: Stories (packing orders, day in the life, outfit BTS)
This kind of structure reduces decision fatigue and keeps your content aligned with your goals, even when your energy is low.
✨ Bonus tip: Use your own Signature Reels to speed this up. The more you repeat content formats, the easier (and faster) they become. Read about Signature Reels here.
3. Planned batching
You don’t need to create content every day — in fact, please don’t.
Instead, plan your month and schedule in 2-4 days for batching.
Film your Reels. Take your product photos.
Then schedule them in advance so you can go hands-off for a bit.
You’ll stay visible without having to constantly think about it. And then all you need to do is post a few spontaneous stories for that personal connection.
4. Reframe “Success” on the App
Success isn’t about followers, reach, or even engagement — it’s about building a brand that connects, and then converts.
So if showing up in a way that feels sustainable and true to you gets your dream customers DMing you?
That’s a win.
Final Thought:
You can build an engaged, profitable brand on Instagram — without loving it.
But you do need a plan. A rhythm. A repeatable process.
One that makes space for your real life and building your business..
Start small. Stay steady.
And let consistency (not pressure) be your strategy.
Sarah x
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