Spending hours scrolling for your next reel idea, so exhausting!
Pssst. It doesn’t have to be
I’m giving you 3 reel styles, on repeat.
Because stress-free, stylish video content is 100% possible.
Feeling stuck every time you open the Instagram app?
You’re not alone.
Reels are the most powerful tool for showing off your products, but most fashion brands are stuck thinking they need to reinvent the wheel every time.
You don’t.
What you do need are 2 or 3 repeatable video formats that you can plug your products into again and again. No stress. No complicated transitions. Just simple, scroll-stopping content that builds trust and sells your stuff.
Let’s break down 3 easy Reels you can put on rotation — starting this week.
1. The Outfit Change (aka The Transition Reel)
The classic. You’ve seen it — because it works.
🧡 Use this to:
Show versatility (“From school run to date night”)
Highlight new arrivals
Pair accessories with core wardrobe pieces
🎬 How to shoot:
Film outfit 1 → transition each new outfit piece (pulling the next outfit piece to you like you’re seeing how it looks in the mirror before putting on), keep doing this transition until entire outfit changed → film outfit 2.
Edit fast. Cut out the fluff and keep it punchy. Check out this Reel of mine showing The Transition Reel.
Choose audio that reflects your brand’s personality.
💡 Tip: You don’t need fancy effects. The power is in the transitions/editing and styling (of your own products).
2. The One-Product Reel (aka The Hero Shot)
Focus on one item. Show it in use. That’s it.
🧡 Use this to:
Spotlight fit, fabric, texture, or movement
Create an easy Signature Reel format
Make your product the hero of the frame
🎬 How to shoot:
Film yourself slipping on a shoe, buttoning a blouse, or zipping a skirt
Keep each clip under a second — the snappier, the better
No talking necessary — add text if you want to explain more detail. Music is a must.
💡 Tip: This can be your easiest content to batch film. Film 3–4 versions in one go by swapping the product.
3. The Founder POV (aka The Brand Builder)
Behind the scenes, but elevated. Think: polished meets personal.
🧡 Use this to:
Add story and depth to your brand
Let followers “in” without having to overshare
Create emotional connection with your audience
🎬 How to shoot:
Film short clips from your work week: packing orders, reviewing samples, prepping for a shoot
Add a voiceover or simple text narration like:
“Prepping for our pop-up this weekend”
“Choosing fabric for our next drop”
“3 pieces I’m obsessed with right now”
💡 Tip: Don’t overthink the filming. Just capture your day. You can turn raw clips into Reels later.
🔁 Repeat. Repurpose. Relax.
These Reels work because they’re:
✔ Easy to shoot
✔ Flexible across product types
✔ Repeatable weekly without getting boring
You don’t need a fresh idea every day — you need a system.
Create these once, then build them into your content plan. Swap out the product. Change the outfit. Keep the format.
That’s how you create Reels without the overwhelm.
Want to save this post for when you're stuck?
📌 Bookmark it now — your future self will thank you.
Sarah x
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