Stop Acting Like You’re Shooting a Movie — You’re Just Making a Reel

Here’s how to keep it simple (and actually enjoy the process)

If the idea of filming Reels makes you want to close Instagram and hide under your desk — you’re not alone.

You’re probably thinking:

  • “I need hours to film.”

  • “I’m not good at editing.”

  • “I don’t even know what to film this week.”

  • “I don’t have the equipment.”

Let’s shut that down right now.

🧡 This is flawed thinking. And it only leads to one place: overwhelm.

First, let’s talk mindset.

Perfectionism is killing your content.
Seriously. It’s holding you back — and worse, it’s not even what your audience wants. Perfect isn’t inspiring. Perfect isn’t relatable. Perfect is... forgettable.

What actually connects?
Content that’s honest, fun, stylish, or scroll-stopping — because it feels human. Not staged. Not over-edited. Just you and your product, shown your way.

Next, let’s simplify.

When you’re creating, yes, think about how to best showcase your product. But also? Go with the flow a little. Film what feels natural. That’s what makes you stand out.

Here’s the magic:
✅ These videos are quick to film.
✅ They’re easy to edit (we’re talking 15 minutes).
✅ They work because they’re simple.

Real-life examples:

You sell printed tees
Film yourself walking out the door wearing your tee (edit out the very beginning and end of video).
Done. That’s a Reel.

🕶️ You sell sunglasses
Slow-mo video of you putting them on.
Style + movement + simplicity = yes.

💎 You sell earrings
Film just your hands putting the earrings on, with a quick cut edit (cutting to show the movement and then earring on).
Short, snappy, aesthetic.

📱 All filmed on your iPhone. Edited on your phone in 10–15 minutes.
No voiceovers, no effects, no dancing. Just solid, stylish content.

Take away

Don’t overthink your videos. Don’t wait until you “have time.”
Set your phone up, press record, and keep it simple.
This kind of content works — and the more you do it, the easier it gets.

Blog post on easy video setups coming soon 👀

Sarah x

PS. never miss out on top tips for fashion founders, click to join my email list now!

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