Not a Content Creator? You Can Still Build a Personality-Packed Instagram Feed
3 ways to inject personality into your content (even if you hate the camera)
If you’ve ever thought:
“I’m not a content creator — I just want to run my fashion business,”
…then this post is for you.
Because the truth is, you don’t have to be a content creator to have a standout Instagram feed.
You just need personality.
✨ And lucky for you — your brand already has it. ✨
The key is learning how to show that personality in a way that feels real, sustainable, and not cringe.
It’s not about showing your breakfast or dancing in front of a ring light — it’s about adding you into your content in a way that connects.
Quick tip:
Find 1–2 content types that feel good to you, and post them consistently.
Not only will it make content creation easier, but your audience will begin to recognise and look forward to it.
Here are 3 easy content ideas to get you started — no oversharing required:
1. Weekly Styling with the Founder
Create a regular styling session featuring your own products — hosted by you (the founder).
This adds familiarity and builds trust. Plus, people love seeing how a designer or founder wears their own pieces.
How to do it:
Film yourself getting dressed or accessorising with your products
Talk your audience through the outfit as you go
Camera-shy? Cut your face out and add a voiceover
Or ease in slowly — even showing your hands and voice is a start
⚡ Bonus: Give it a name (like “Style-It Tuesdays”) to make it a recognisable part of your brand.
2. Share Behind-the-Scenes Content (the Polished Kind)
This isn’t just for Stories — with a bit of intention, BTS can totally live on your feed.
Try a time-lapse or Reel showing:
Packing orders
Working at your desk
Selecting samples
Setting up a shoot
Prepping a pop-up stall
Edit it with on-screen text or a short caption that gives context.
Keep it professional, but real.
3. Create a “Founder POV” Reel
This is your mini brand diary, but make it content.
Film short clips from your day or week that highlight real decisions you’re making behind the scenes.
Add voiceover or text like:
“Picking the final colours for our new drop”
“I started this biz because I couldn’t find the [product] I wanted — still designing for that woman”
“This nook is where 90% of this brand was built (and still is)”
This adds story. It adds substance.
It adds you — as the founder behind the feed.
And that’s what makes people care.
The more you repeat these styles, the easier it gets.
And the more you your brand becomes, without the need to constantly show your face or overshare your life.
Save this post for when content feels flat or disconnected. These are the small things that bring your brand to life.
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Sarah x
